Ghostfooting

critical reading for the rude

evil google healthcare

Slashdot has:

An anonymous reader suggests we stop over to ZDNet for a case where Google may be stepping on the wrong side of that famous Don’t Be Evil line. A Google staffer is offering to help the healthcare industry contain the damage that Michael Moore’s film is about to do. (Here is the original Google Health Advertisement blog post by Lauren Turner; in case it disappears, it is reproduced in full in the ZDNet post.) Quoting from the Google post: “Many of our clients face these issues; companies come to us hoping we can help them better manage their reputations through ‘Get the Facts’ or issue management campaigns. Your brand or corporate site may already have these informational assets, but can users easily find them? We can place text ads, video ads, and rich media ads in paid search results or in relevant websites within our ever-expanding content network. Whatever the problem, Google can act as a platform for educating the public and promoting your message. We help you connect your company’s assets while helping users find the information they seek.”

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July 1, 2007 - Posted by | biz, geo/pol

1 Comment »

  1. The only problem I have with this is their ability to add the information to “relevant websites” instead of only paid search results. As a company, they can advertise whatever they want (to the detriment of their stockholders?) but to pass off paid ads as real search results… we can only hope that this will be the the beginning of the end of the googlearchy. But I’m sure they can run search results to educate the public on this policy.

    Comment by Spencer | July 2, 2007 | Reply


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